SEO
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online.
SEO Ranking Factors
- Keyword use in document title
- Global link popularity of web site (backlinks)
- Link texts of inbound links (backlink Anchor text)
- Keyword use in body text
- Age of web site
- Keyword use in H1 headline texts
- Keyword use in domain name
- Keyword use in page URL
- Links from social networks
- Keyword use in H2-H6 headline texts
- Keyword use in bold body text
- Number of visitors to the site
- Keyword use in same domain link texts (anchor text)
- Keyword use in same domain link URLs
- Keyword use in outbound link URLs
- Keyword use in meta description
- Number of trailing slashes in URL
- HTML validation of web page to W3C standards
- Readability level of web page
- Keyword use in meta keywords
- Keyword use in the first sentence of the body text
- Keyword use in HTML comments
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